Lephoi is the Executive Head for Home Loans Digital Sales, Service & Disruption at Nedbank. She has over 15 years of banking experience, 7 of which have been in the online sales environment. After a year of studying banking models in Uganda, the UAE and the UK, Lephoi was promoted to lead the online home loans sales team at one of the South African banks in 2011. She joined Nedbank Home Loans in 2012 and helped the business launch their first online application process. This project ultimately resulted in increased home loan sales as well as a reduction in the business’ cost to income ratio. Her ability to identify appropriate digital marketing tactics, as well as her understanding of online client behaviour has resulted in sales volumes doubling for the channel within a period of 3 months. When she is not fulfilling her passion of putting South Africans in homes, Lephoi enjoys running and discovering new spaces in her favourite city, Johannesburg.